If you look at the statistics, then maybe they don't. With an expected response of 2-10%, you have to mail a significant amount of previous enquiries, previous members or potential members. To get 100 responses you need to post between 1,000-5,000 letters.

Time for Something Different

Please see below for an example of the type of letter you could send out. With this cheap and easy quirky letter you could increase the number of incoming enquiries. And the only resources you will need are headed paper, balloons, envelopes, postage and time.


Dear (Customer Name),
We have decided to invite you to take a fitness test. Don’t worry, you don’t have to run the local marathon – just simply blow up the balloon that we have enclosed for you.
HAVE YOU BLOWN IT UP YET? DO YOU NEED TO SIT DOWN NOW? ARE YOU OUT OF BREATH?	(Stick your balloon here)
If the answer is yes, then you need to come along to (insert your club) and take advantage of this BIG special offer... (insert special offer & expiry date)
So, now you can see this limited offer, there is no excuse! All you have to do is bring this balloon with you to the club to benefit from this exclusive offer. Why is it exclusive? Because only (Customer Name) can take advantage of this immediately!
Hopefully we will see you soon with your balloon.
Yours truly, Name Position