FitPro Music Logo

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Details

• Date Completed:26 June 2006
• Days/hours spent:10 days
• About the company:Fitness Professionals
• Software used:Illustrator CS2
• Tag:EPS

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Designed logos for FitPro Music website as FitPro's Middleweight Web Designer.

Inital Ideas

There came a need for a logo for the music store. To help us brand the website and ulimately make sure we have all our corners covered when it came to marketing it. I decided to use project font (freeware) as it looked sporty, strong and funky. I also decided to experiment with the dept charge as I liked the integration with the FitPro logo.

Integrating the FitPro logo with the Dept Charge font.

We also discussed trying to create a universal logo that would be used all over the website and marketing material. So I tried creating some kind of connection and shape between the letters of music.

Concepts of how to use the Dept Charge font.

Experimenting with different styles and uses of the font.

Logo to Website

Basically the logo needed a powerful and fresh design, nothing corporate or serious. I applied the logo to website as well as the rough feel of the M.

Applying the feel and look of the selected logo designs onto the website.

Final Decision

However after much debate and two weeks worth of experimentation from both Web and Print departments, the original logo that I designed was used. This was more because of legal issues than design ones.